Vi går all in på Tyskland

We're going all in on Germany

Box The Original is expanding significantly into the German market. We've already established ourselves with 27 retailers in Germany, and the interest has been clear from the start — German customers love our products, and that has only strengthened our ambition to scale further.

Now we're taking the next step. With a new partnership with Nordliebe Agency, we're going all in on Germany, with their full focus and a clear plan to build an even greater presence in the market. At the same time, this allows us to keep our own full focus on Denmark.

"This is a huge step for us. We've worked hard to build a brand and a product that isn't just tasted — but experienced. Scaling in Germany together with Nordliebe is both a big deal and incredibly exciting."
— Betina Donde, Founder, Box The Original

We're excited to reach even further — and the best part is, we're just getting started.